Miracle's mission: Innovate, Go Global, Solve, Build, Lead.


Innovate new products and services to change the world and people lives. Imagine dares to be something greater.

At Miracle, Imagine is an invitation to dream and do things that you didn't know you could do.

 Expanding innovation, benefits, and opportunities for customers and partners; openness in discussing our future directions; getting feedback; and working with others to ensure that their products and our platforms work well together.

Go Global.

Thinking and acting globally, enabling a diverse workforce that generates innovative decision-making for a broad spectrum of customers and partners, innovating to lower the costs of technology, and showing leadership in supporting the communities in which we work and live.  

Every business has to have a reason to exist - a reason that answers the fundamental question of "why are we here?"

For Miracle, the big question has a simple answer: We exist to solve problems - for our customers, our communities and societies, and for ourselves

It's not so much a vision for our future - where we're headed is in many ways a reflection of where we've already been. It's not a destination. It's a quest. A quest for growth. And when we look to the future, we know that for us, there's only one way to get there. Build.

Innovate, Go Global, Solve, Build.  Each of these is merely a word without one vital element. Lead.

Because change is the essence of what it means to lead.

It's a call to action that engages our unceasing curiosity, our passion, and our drive to be first in everything that we do.

We Company believes in

Go Global.
Core Company Values

Delivering on Our Mission

The tenets central to accomplishing our mission stem from our core company values:


In everything we do.

Great People with Great Values

Delivering on our mission requires great people who are bright, creative, and energetic, and who share the following values:

  • Integrity and honesty.

  • Passion for customers, partners, and technology.

  • Open and respectful with others and dedicated to making them better.

  • Willingness to take on big challenges and see them through.

  • Self-critical, questioning, and committed to personal excellence and self-improvement.

  • Accountable for commitments, results, and quality to customers, shareholders, partners, and employees.


To achieve sufficient profit to finance our company growth, create value for our shareholders and provide the resources we need to achieve our other corporate objectives.

Underlying beliefs supporting this objective:

  • Profit is the responsibility of all.

  • Balance of long-term and short-term objectives is key to profitability.

  • Profit allows us to reinvest in new and emerging business opportunities.

  • Profit is highly correlated to generating cash, which brings more flexibility to the business at a lower cost.

  • Profit enables the achievement of our corporate objectives

Employee Commitment

To help Miracle employees share in the company's success that they make possible; to provide people with employment opportunities based on performance; to create with them a safe, exciting and inclusive work environment that values their diversity and recognizes individual contributions; and to help them gain a sense of satisfaction and accomplishment from their work.

Underlying beliefs supporting this objective:

  • Miracle's performance starts with motivated employees; their loyalty is key.

  • We trust our employees to do the right thing and to make a difference.

  • Everyone has something to contribute: It's not about title, level or tenure.

  • An exciting, stimulating work environment is critical to invention.

  • A diverse workforce gives us a competitive advantage.

Employees are responsible for lifelong learning.

Customer Loyalty:

To provide products, services and solutions of the highest quality and deliver more value to our customers that earns their respect and loyalty.

Underlying beliefs supporting this objective:

  • Our continued success is dependent on increasing the loyalty of our customers.

  • Listening attentively to customers to truly understands their needs, then delivering solutions that translate into customer success is essential to earn customer loyalty.

Competitive total cost of ownership, quality, inventiveness, and the way we do business drives customer loyalty.

Enabling People to Do New Things

Broadening choices for customers by identifying new areas of business; incubating new products; integrating new customer scenarios into existing businesses; exploring acquisitions of key talent and experience; and integrating more deeply with new and existing partners.

At Miracle, we're committed to our mission of helping our customers scale new heights and achieve goals they never thought possible.

Global Citizenship

Good citizenship is good business. We live up to our responsibility to society by being an economic, intellectual and social asset to each country and community in which we do business.

Underlying beliefs supporting this objective:

  • The highest standards of honesty and integrity are critical to developing customer and stakeholder loyalty.

  • The betterment of our society is not a job to be left to a few; it is the responsibility to be shared by all.

This objective is essential to delivering on the brand promise.



2005 Miracle Softwares inc.